Emirates app hits 20mn downloads milestone

​Emirates, a United Arab Emirates state-owned airline's app marks 20 million app downloads, as the airline's mobile and digital strategy drives strong consumer uptake.

The Emirates app is available in more languages than any other airline app in the world, with full features set in 19 languages including Arabic and Mandarin.

The app is available on Apple Store, Google Play Store and most recently the Huawei AppGallery and is amongst the highest rated airline apps in the world. App push notifications have become the preferred and dominant customer communication channel, compared to sms and email.

"Our Fly Better brand promise means that Emirates aims to provide the best possible customer experience – not only onboard and on the ground, but also online," Boutros Boutros, Emirates' Divisional Senior Vice President, Corporate Communications, Marketing and Brand said.

The ability to create a personalized ice (Emirates' in-flight entertainment system) playlist via Emirates app and to synchronize it with the airline's system on-board, the ability to preview the seat and the overall onboard product before travelling via 3D cabin models are some of the innovative features and functions launched on the Emirates app in the past 18 months.