bKash named country’s best brand for 6 consecutive years
bKash has been recognized as the overall Best Brand in Bangladesh for the sixth year in a row through a consumer survey conducted by the Bangladesh Brand Forum (BBF). Additionally, bKash was named the 'Most Loved Brand' in the Mobile Financial Services (MFS) category for the eighth consecutive year.
This achievement highlights bKash's 13-year journey of empowering millions through seamless digital transactions and promoting financial inclusion across Bangladesh.
At the 16th edition of the 'Best Brand Awards' on December 26, 2024, Kamal Quadir, CEO of bKash, received the prestigious 'Overall Best Brand 2024' award from Dr. Syed Ferhat Anwar, Chief Advisor of BBF. Other senior officials from bKash, including the CMO, CTO, CHRO, and CFO, also attended the event.
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The awards are based on a nationwide survey conducted by market research firm nSearch Limited, with participation from 11,200 consumers across 8 divisions.
Dr. Syed Ferhat Anwar praised bKash, stating, "By bridging the digital divide and providing financial services nationwide, bKash represents not just a success story in Bangladesh but also on the global stage."
