Daraz Bangladesh appoints Backpage PR for strategic communications partnership
Daraz, largest online marketplace in Bangladesh, has appointed Backpage PR, a Starcom Bangladesh company, to manage its PR activities for three months.
This strategic collaboration aims to enhance Daraz's communication strategies and boost positive brand visibility among local communities. A Memorandum of Understanding (MoU) signing ceremony was held recently, marking the beginning of this partnership with representatives from both organizations.
Founded in 2015, Daraz is South Asia's leading e-commerce platform, operating across five countries and serving 500 million people. It integrates e-commerce, logistics, and financial services to offer a personalized shopping experience while empowering communities through the power of commerce.
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