Samsung launches BeSpoke AI refrigerators

Samsung Bangladesh has launched its latest lineup of BeSpoke AI refrigerators, setting a new benchmark in smart and stylish home appliance technology. The unveiling ceremony took place at the Gulshan 2 Rangs eMart store, graced by the presence of Hwansung Woo, Managing Director of Samsung Electronics; Farhana Karim, Managing Director, Rancon Holdings Limited; Shahriar Bin Lutfor, Director and Head of Business, Samsung Electronics; Yeamin Sharif Chowdhury, Divisional Director, Rangs eMart, alongside other distinguished guests.

The new lineup comprises four advanced models – RT31B1, RT35B1, RT3522, RT42B1 – designed to cater to diverse consumer needs. Each model features sleek, flat doors, crafted using premium metallic finish and glass to ensure a seamless blend with contemporary interior aesthetics.

The new refrigerators are equipped with state-of-the-art features designed for efficiency and convenience. The SmartThings AI integration helps analyze use patterns, estimate power consumption, and significantly reduce electricity costs through AI Energy Mode. Samsung's exclusive SpaceMax™ technology ensures a spacious interior without compromising energy efficiency, perfect for storing groceries for an entire week or even a month without hassle. There is also the option of Wi-Fi control via the SmartThings app, allowing users to monitor and manage their refrigerator remotely for ultimate convenience.

Hwansung Woo, Managing Director of Samsung Electronics Limited, said, "Samsung continues to innovate to simplify and elevate the consumers' everyday life. Our new AI-supported refrigerators boast a blend of modern designs and cutting-edge technology to help users optimize energy usage and ensure maximum convenience. Users can cut their electricity bills by a considerable margin while also ensuring the longevity of the compressors – a complete win-win, thanks to the BeSpoke AI features! We are glad to offer such solutions that complement modern lifestyles and meet the growing demand for sustainable living."

"For modern households, refrigerators reflect a symbol of status and sophistication," said Yeamin Sharif Chowdhury, Divisional Director, Rangs eMart. "Users now acknowledge the necessity to view indoor appliances as tools for improving the standard and comfort of interiors. Our latest lineup of refrigerators perfectly serves this purpose, elevating the mood of users' kitchen and dining spaces."

Samsung's new lineup of refrigerators perfectly meets today's kitchen arrangement standards. Interested customers are encouraged to visit Samsung's authorized retailer points nationwide to view and avail the refrigerators.