Surf Excel’s newest platform to empower children’s growth through play
Surf Excel, a brand synonymous with tricky stain removal, unveiled its groundbreaking platform, Excel Champs, at a high-profile PR event at The Westin Dhaka. This initiative aims to nurture holistic development in children by focusing on four key pillars: physical, cognitive, creative, and social skills.
The launch event was graced by principals from top schools, renowned psychologists, and key influencers, who shared heartfelt insights on the importance of play in shaping a child's future. They highlighted how structured play fosters critical life skills, improves mental health, and enhances overall well-being in young minds.
The event also underscored an alarming statistic: 75% of children today miss out on the benefits of play due to increased screen time and limited outdoor activities. Surf Excel's platform is designed to combat this trend by encouraging children to engage in activities that build resilience, teamwork, problem-solving, and creativity.
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The platform will host an interschool competition for students from Classes 3 to 5. The event will showcase key moments that reflect a child's transformative growth through play.
Speaking at the event, Nurul Monowar, Marketing Director – Home Care, Unilever Bangladesh Limited, shared: "We believe in nurturing children so that they are not just academically strong but also equipped to face life's challenges. Excel Champs reflects our commitment to enabling holistic child development through the powerful yet simple act of play."
The PR event at The Westin concluded with an inspiring video showcasing the vision behind Excel Champs and its potential impact on young lives. Parents, educators, and media attendees left with a renewed understanding of the importance of children's holistic growth in today's fast-paced world. Many expressed their commitment to partnering with Surf Excel in this initiative, reinforcing the message of Dirt to Discovery.
Surf Excel invites parents and schools to join hands in empowering children to become true all-rounders, equipped to excel in every aspect of life.
