Daraz 11.11 sale campaign goes live Thursday night

The sale campaign "11.11" hosted by the top online marketplace Daraz Bangladesh will commence at midnight on Thursday.

This year's biggest campaign, scheduled to run from 11 to 21 November, brings an array of lucrative deals, discounts, offers, prizes, and much more to amplify the shopping spirits of citizens across the country.

Daraz Bangladesh eyes a double response from online shoppers this year with a Tk600 crore turnover which was Tk310 crore in last year's 11.11 campaign.

AHM Hasinul Quddus Rusho, chief corporate affairs officer of Daraz Bangladesh, told The Business Standard, "Alongside festivity and excitement, the campaign will bring the value for money offers to the consumers amid the high inflation."

"A huge portion of the population is now cutting back on living costs owing to rising prices and uncertainties," he said, adding that now is the best time to make use of the super exciting offers of 11.11 and uplift the standards of living across the country.

Syed Mostahidal Hoq, managing director of Daraz Bangladesh, said, "The 11.11 campaign is designed to provide an enhanced online shopping experience for our customers through exciting deals, discount opportunities, and much more."

Offers and deals

The campaign presents Exclusive Launches, Mega Deals, Hot Deals, and Mystery Boxes, all along with discount vouchers worth Tk40 crore applicable in 16 lakh deals.

Customers can enjoy discounts of up to 60% on various brands. On top of that, Daraz club members can avail of exclusive discount vouchers.

Budget Buys, Brand Free Shipping, Flash Puzzle Challenge, and the exciting Shake Shake offer will also be a lucrative part of this campaign.

Moreover, customers can also save up to 15% by making electronic payments through cards of selected banks, including Eastern Bank, City Bank, HSBC, Dhaka Bank, LankaBangla Finance, Prime Bank, Southeast Bank, United Commercial Bank, Brac Bank and bKash.

Customers can enjoy an array of benefits from the Affiliate Partners bKash and MyGP App. Between 11 and 15 November, customers are subject to Instant Cashback Deals of up to 12% on the Daraz app through bKash payment.

Adding to that, there will be 50% exclusive discount vouchers throughout the campaign period, available only for My GP users.

Diamond sponsors of the campaign include Singer, Realme, Xiaomi, Apex, Bata, Lux, Dettol, Studio X, Godrej, and Lotto.

Motion View, Haier, Infinix, TP-Link, Fabrilife, RiBANA, Nestle, Dekko, Parachute Naturale and Masculine are the Gold sponsors.

The Silver sponsors are WOW Skin Science, Oraimo Global, ZHIYUN, Manfare, Vaseline, Skin Cafe, Ogerio, Livingtex, Furnicom and Motorola.

Event partners for the campaign include Lavish Boutique, Prive by Nahila Hedayet, Splendor by Aneeka Bushra, Luxe Medispa and Salon, and Tisha's Beauty Hub.