Bashundhara Tissue case study in Dr Philip Kotler's new book

Press Release

30 May, 2023, 05:50 pm

Last modified: 31 May, 2023, 01:14 pm

Bashundhara Tissue case study in Dr Philip Kotler's new book

Press Release

30 May, 2023, 05:50 pm

Last modified: 31 May, 2023, 01:14 pm

Dr Philip Kotler has done a case study on "Bashundhara Tissue" brand in the Bangladesh edition of his new book "Essentials of Modern Marketing".

The case study is mainly about the brand's social development efforts with various marketing activities and its high quality products, reads a press release.

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