Singer Bangladesh launches state-of-the-art home appliances plant in N’ganj economic zone

Singer Bangladesh Limited, a subsidiary of Beko, a global appliance brand based in Türkiye, launched its state-of-the-art home appliances plant in the Bangladesh Special Economic Zone (BSEZ), located in the Araihazar upazila of Narayanganj.

Spanning 135,000 square meters, the new facility will produce refrigerators, televisions, washing machines, air conditioners and other major appliances for the local market, according to a press release.

The company held a grand opening ceremony for the plant today, with Bangladesh Economic Zones Authority (Beza) Executive Chairman Chowdhury Ashik Mahmud Bin Harun as the chief guest and Türkiye's Ambassador to Bangladesh, Ramis Şen, as the guest of honour, along with other key stakeholders.

By producing over 90% of its products domestically, the new plant will cater to the Bangladeshi market while positioning Bangladesh as a regional hub for consumer durables in the medium to long term. 

Beko is owned by Arçelik AŞ, which is a subsidiary of Koç Holding, one of Turkey's largest industrial conglomerates.

Major investment and commitment to Bangladesh

Fatih Kemal Ebiçlioğlu, president of the Consumer Durables Group at Koç Holding, said, "Over the past 10 years, Beko has invested nearly $600 million across the South Asian region with Bangladesh emerging as one of the most investment-friendly and promising markets.

"Since acquiring Singer Bangladesh Limited, we have introduced Beko's global expertise to improve the consumer durables industry and enhance the lives of Bangladeshi people. This factory stands as a testament to our commitment to positioning Bangladesh as a regional manufacturing hub."

Kemal added, "Employing up to 4,000 people, it leverages advanced technologies such as artificial intelligence (AI), and the Internet of Things (IoT). We believe that it will serve as a benchmark for others exploring opportunities in this vibrant region." 

Hakan Bulgurlu, CEO at Beko said, "Bangladesh is far more than just a market — it is a land of opportunity, innovation, and potential. By combining Singer's 120-year legacy, deep local knowledge, and extensive network with Beko's global expertise, we've created a strong foundation for growth in the country. Since 2019, we've invested $146 million in Singer Bangladesh, including this state-of-the-art facility.

"This factory represents the future of manufacturing, merging cutting-edge technology with a dedication to protecting the planet while driving economic growth." 

Transformation and expansion

Singer Bangladesh Limited embarked on a transformation journey in retail, employee experience and manufacturing in 2024. 

As part of this strategic initiative, the company relocated its headquarters to a new facility, adopting Beko's global workplace standards and establishing a pioneering concept store in Dhaka's Gulshan 1. Launched today, the new manufacturing plant embarks on another milestone in this journey. 

The company also opened a new flagship concept store in Gulshan 2. The company aims to bring Koç Group and Beko's global expertise and standards to Bangladesh and enhance the consumer experience, reaffirming Singer Bangladesh's commitment to excellence.

M H M Fairoz, managing director & CEO of Singer Bangladesh, said, "At Singer Bangladesh, we are committed to keeping customer-centricity at the core of our operations. Our ongoing transformation aims to bring contemporary and global standards to the Bangladeshi market, enhancing the experience for our valued customers.

"With a vision to establish Singer Bangladesh as one of the leading brands in the country, we are leveraging our global expertise to contribute to the growth of the consumer durables industry and improve the lives of the Bangladeshi people." 

The new facility is solar-ready, and the installation of solar panels would prevent up to 60% of carbon emissions.