Grameenphone enhances customer experience with world’s largest data mediation tool deployment from Ericsson

Grameenphone, Bangladesh's leading digital connectivity provider, has achieved a significant milestone in telecommunications by completing the world's largest deployment of Ericsson's EM24 software solution. 

With its unique features, this advanced tool efficiently processes vast amounts of network activity data, significantly improving the precision of customer billing and enhancing the customer experience.

This cutting-edge system collects, processes, and mediates massive volumes of data generated across Grameenphone's network, providing insights into network performance, customer behaviour and billing precision. The EM24 system creates a unified and standardised data format,  setting new operational efficiency and service delivery standards.

This advanced system is designed to efficiently manage data for over 100 million users, equating to more than six billion data transactions daily, making it one of the largest implementations of its kind in the world. This achievement represents a significant milestone in the telecommunications industry and underscores Grameenphone's dedication to enhancing service while prioritising ensuring user data protection.

The numerous benefits of the EM24 solution are designed to provide reassurance to our customers. These include real-time processing of usage data, mediation of different data formats and protocols, support for diverse network technologies, and handling high volumes of data with low latency while safeguarding customers' privacy. This standardised data is then used for various purposes, such as billing, reporting, and analysis to generate more effective customer bills based on their network usage. It ensures that billing is precise and reflective of the services consumed.

With monumental capacity, this deployment introduces the latest software features, including a virtualised platform to support future technologies. This underscores Grameenphone's unwavering commitment to integrating innovative solutions to deliver a superior customer experience, inspiring others in the industry to follow suit.

Yasir Azman, Grameenphone's Chief Executive Officer, said, "The deployment of the world's largest Ericsson EM24 data mediation tool underscores our commitment to innovation and customer-centricity while enhancing our operational efficiency. With real-time data processing, we are ready to cater to our customers' evolving digital needs and lead Bangladesh's digital transformation, ensuring superior customer experience as we navigate the future of connectivity."

Niranjan Srinivasan, Grameenphone's Chief Information Officer, said, "Grameenphone's deployment of EM24 is another step towards hyper-personalization, real-time analytics for usage and context, and AI-based insights for customers and retailers. This also improves the quality, consistency, and accuracy of our customer billing."

David Hägerbro, Head of Ericsson Malaysia, Sri Lanka, and Bangladesh, said, "The importance of mediation is ever-increasing, and today's complex networks require a fully convergent mediation platform that can bridge all network elements to manage new technology and fast-changing business models."

"We are proud to continue our long-term partnership with Grameenphone to enhance the experience of its subscribers and its operations while continuing to bring world-leading technology to Bangladesh," he added.