How modern trends and personalisation are redefining bridal makeovers

The world of bridal makeover is gradually changing, with brides wanting to show their individuality and combining both classic and modern trends. 

Today's brides are all about being unique, classy, and comfortable from makeup to hairstyles. Topmost designers like Zahid Khan (Zahid Khan Bridal) and Farhana Chaity (Makeover Finesse) opine on these trends and share their take on how bridal beauty is changing.

The subtle makeup revolution

The redefinition of bridal beauty by minimalism goes on, with most brides now leaning toward a natural and matte finish to accentuate their features rather than overpower them. 

This trend toward subtleness in weddings is taken heavily from Bollywood brides, claims Zahid Khan. "The soft dewy makeup looks of Alia Bhatt and Deepika Padukone have inspired scores of brides to follow their lead," he shares. 

Photo: Courtesy

These iconic looks have set the stage for a new era of bridal makeup - one that's all about radiance and authenticity.

Adding to this trend is the impact of Netflix's historical drama Heeramandi, which has brought dramatic eye makeup back into the spotlight. 

Zahid expounds on one of the most popular requests called the 'Foxy Eye' detailing, "much like a cat eye, the flick goes toward the temple but needs to be very thin. This minimal detail makes the fox eye a little different, elongated, and more elegant." 

Brides are asking for this style of eye makeup to give them that cinema magic on their big day.

Minimalist makeup is at the forefront of bridal trends, with brides favouring natural, matte finishes over heavy layers. 

As Farhana Chaity points out, "The no-makeup makeup look has become a favourite among brides. It's about enhancing the natural beauty without overshadowing it. Matte glitter or a soft shimmer can be just enough to add elegance without losing that effortless charm." 

Brides are increasingly choosing subtle eye looks, often a matte base with a hint of shimmer, to keep their appearance timeless yet trendy.

Floral hair decorations return to the fore

Among all the trends Zahid Khan has to point out the return of floral adornments in wedding hair. Flowers are no longer confined to the pre-wedding holud ceremony but rather would be seen in wedding and even post-wedding reception attire.

Flowers add that feeling of freshness and naturalness to a bride," avows Zahid. 

"A floral ensemble may be too overwhelming for a wedding, while gaye holud is the right ceremony to experiment and be a bit adventurous." 

His latest bridal makeover campaign inspired by Pakistani brides has highlighted the use of lavish flowers, thus making news in the eyes of the trendy bride.

Hairstyling à la personal touch

Brides are customising their hairstyles to their face shapes and preferences more and more. Round-faced brides usually prefer side parting or braided hairstyles, whereas brides with oval faces go for buns or jada braids. 

Minimalist makeup is at the forefront of bridal trends, with brides favouring natural, matte finishes over heavy layers. Photo: Courtesy

Accessories such as tiklis, tiaras, and shitapathis continue to beautify hairstyles; forehead curvature and locks are styled in such a way that they frame the face beautifully.

Hairstyling is all about maintaining the right balance between tradition and modernity," Farhana Chaity says. 

"Some brides like sleek, straight styles to show off their length, while others love the elegance of a messy bun. Accessories play a big role in tying it all together."

The fusion of tradition and innovation

Today's brides are mixing classic elements with innovative trends to create looks that are both personal and memorable. One such example of this trend is the fusion look by Zahid Khan, who merges traditional Pakistani bridal aesthetics with modern techniques. 

Photo: Courtesy

"Brides want to feel timeless yet contemporary," he shares, adding, "that's why creating a balance between heritage and individuality is so important."

The modern bridal makeover celebrates diversity, innovation, and personal expression. Whether it's through minimalist makeup, floral hair adornments, or customised hairstyles, brides are making their mark with looks that are as unique as their love stories. 

Experts Zahid Khan and Farhana Chaity remind us that bridal beauty is no longer about following rules; it's about creating a look that feels authentic and unforgettable.