Innovation Runway to showcase country’s apparel advancements in Europe
The first-ever "Bangladesh Innovation Runway" will be held on 4 September in the Netherlands' capital Amsterdam, which experts said will showcase the ground-breaking advancements led by the country's industries in the field of innovation.
It will also be an opportunity to present the innovative high-value products of "Made in Bangladesh".
Pacific Jeans will present the innovation runway during the "Best of Bangladesh" – a two-day event organised by the Bangladesh Apparel Exchange (BAE) and supported by the Bangladesh Embassy in the Netherlands.
Pacific Jeans Group is a trailblazer in the industry and a pioneer in premium jeans manufacturing in Bangladesh. The group will unveil their latest valued-added, sustainably produced, innovative and circular denim products in the first Bangladesh Innovation Runway in Europe.
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Founder and CEO of BAE Mostafiz Uddin said, "The objective of Bangladesh Innovation Runway is to redefine the 'Made in Bangladesh' as a label of value-added products."
''By organising the innovation runway at the heart of Europe, we want to present to the Western audience the capability of Bangladesh apparel industry in manufacturing sustainable and innovative products, as seeing is believing,'' he added.
Managing Director of Pacific Jeans Syed M Tanvir said, "We are excited to present our latest innovation to the buyers in Europe.''
"We thank the organiser of 'Best of Bangladesh' for allowing Pacific Jeans to present the show. We believe that the innovation runway will be a testament to Bangladesh's expertise and excellence in innovation," he added.
