Guinness names The Weeknd as the world’s most popular artist
Abel Tesfaye, the 33-year-old Canadian singer, popularly known as The Weeknd, has been named the world's most popular artist by Guinness World Records.
The organisation bestowed this title upon him after analysing the data of streaming platforms of some of the biggest names in the industry.
According to their analysis, The Weeknd has monthly listeners of 111.4 million on popular streaming platforms. He is also the first artist to reach 100 million monthly listeners on Spotify.
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He trumped big names like Shakira, Miley Cyrus, Taylor Swift and other pop sensations and statistically bagged the title of the world's most popular artist.
His song 'Blinding lights' is one of the most listened songs on Spotify. Earlier this month he also swept the Juno Awards by winning four honours including artist of the year and songwriter of the year awards.
