This iPad app for creatives is refusing to adopt Gen AI features
Procreate believes that generative AI is ‘ripping the humanity out of things’ and that it is built on a ‘foundation of theft’
We have seen how tech companies like Google, Microsoft, and even Apple are rushing to bring new generative AI features to their products—be it smartphones or professional software.
But in this sea of generative AI, Procreate is one app that refuses to take the plunge.
Procreate is a popular creative tool for iPad and iPhone, which many digital artists use to create a wide range of work including illustrations, graphic design, and paintings.
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'Creativity is made, not generated': Procreate
Procreate has made it clear that it is against the use of generative AI in creative projects. "We're not going to be introducing any generative AI into our products," Procreate CEO James Cuds said. He also emphasised that he is not happy about what is going on in the industry and its impact on artists at large.
Furthermore, the company has also set up a page on its website detailing its anti-AI stance. "AI is not our future," Procreate says on its website. It also believes that generative AI is "ripping humanity out of things" and that it is built on a "foundation of theft."
"We're here for the humans. We're not chasing a technology that is a moral threat to our greatest jewel: human creativity," the company said.
A different stance
Recently, there were widespread concerns about how some companies were going to use creators' content to improve software. While many of these claims were later clarified, it still goes without saying that using a creative's art for training AI does not sit well with many.
This is why Procreate has made it clear that it will not have access to any work that artists create using Procreate. Plus, it also will not track any user activity for the utmost privacy.
However, what this entails as a business decision remains to be seen.
