‘Birat Haat’ campaign launched to popularise Bikroy’s cattle market
People can participate in a contest to win electronic home appliances worth Tk6 lakh from the Minister Hi-Tech Park
Online marketplace Bikroy and electronics manufacturer Minister Hi-Tech Park have jointly launched a campaign titled "Bikroy Birat Haat Powered by Minister" to popularise buying and selling cattle on Bikroy.com.
The Bikroy and the Minister Hi-Tech Park signed a memorandum of understanding at a webinar on Tuesday.
Like every year, the Bikroy is showcasing cattle for its customers ahead of the Eid-Ul-Adha this year too. More than 1,000 ads for selling sacrificial animals have been posted on the Bikroy website already.
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To boost the online cattle market, Bikroy and Minister have organised a contest. People can participate in it to win electronic home appliances worth Tk6 lakh from the Minister Hi-Tech Park.
Twenty-two people will be elected winners in the contest.
To win, the contestants have to create a video with the Bikroy's special Eid-ul-Adha song and post it with hash tag "#BiratHaat2020" on Facebook, TikTok or Youtube. Makers of the most-liked and -viewed videos will be the winners.
Eshita Sharmin, co-managing director of Bikroy, said, "The Bikroy website has been giving an option to buy cattle online for a few years. Considering the novel coronavirus situation, we are putting special emphasis on buying and selling cattle online this year."
