Daraz 11.11 fest sees 1 lakh orders in first hour

Daraz Bangladesh, a concern of the Chinese e-commerce and retail giant Alibaba Group, has closed the world's biggest 24-hour online sales festival entitled "Eleven Eleven (11.11) campaign" after receiving tremendous responses from online shoppers.

In the first hour of the fest, the largest online marketplace in the country received 1 lakh orders worth more than Tk25 crore, up by 88.46% compared to the first hour of the previous year's fest, said Daraz Managing Director Syed Mostahidal Hoq.

"Among different categories, electronic devices – especially smartphones and refrigerators – were on the top of demand during the fest," he said.

Mostahidal had earlier said the expected volume of sales during the campaign day was 3.5 times more than the previous year's "11:11" fest. He, however, mentioned that it was too early to reveal the exact figure of total sales.

Normally, the e-commerce platform makes about 50,000 deliveries on a single day across the country.

During the fest, buyers were offered some lucrative discount schemes including 11 Taka Deal, Shake Shake, Double Taka Voucher, Prepayment Discount, Worthu Vouchers and Mega Deals. 

Beside this, customers were given 15% special discounts while paying with cards of BRAC Bank, City Bank, Eastern Bank Limited, Mercantile Bank, Standard Chartered Bank and bKash.

Daraz officials said their best sellers at the campaign were POCO X3 NFC and realme C12 smartphones, Sharp Full Auto Washing Machine ES-X858 -8.0 KG, Gree GSH-18LMV410 Split Air Conditioner (1.5 TON, Inverter), Samsung 43RU7100 43 Inch LED TV and Walton laptops.

Daraz Bangladesh hosted the "11:11" campaign for the third time since its initiation in Bangladesh in 2009. The festival offers up to 80% discount for some of the product categories, said officials at Daraz.

According to Daraz, this international campaign is the world's biggest sales day as it is 18 times bigger than Amazon Prime day and 2.5 times bigger than Black Friday.