Fortune oil ads with Ganguly stopped after his heart attack

Adani Wilmar has paused all advertisements featuring former Indian cricket captain Sourav Ganguly endorsing the Fortune Rice Bran Cooking Oil. "We have only taken a temporary break in our TV commercial till we again sit with Saurav and take things forward. This is a very unfortunate incident and can happen with anyone," Adani Wilmar Deputy CEO Angshu Mallick told The Indian Express.

Ganguly who has been diagnosed with heart ailments is expected to be discharged from the hospital in Kolkata this week.

"Ricebran oil is one of the world's most healthy oils. It contains natural antioxidants and gama oryzonal present in it reduces bad cholesterol and improves lipid profile," Mallick said, clarifying that it is still a cooking oil and not medicine. "There are several factors which affect heart ailments including dietary and hereditary issues."

Sourav Ganguly was admitted to hospital on Saturday and underwent an angioplasty operation. Following news of Ganguly's health situation, there had been widespread criticism on social media about the line of advertisements of the cooking oil featuring Ganguly.

It has been detected that three arteries of the 48-year-old superstar were blocked by over 70 per cent. Ganguly has received one stent in one of the arteries. Whether he will require further operations will be decided by a medical board.

Ganguly's former teammates and coaches have claimed the possible trigger for his attack was the stress he has been under because of the speculation over his entry into politics.