Introducing PriyoShop's first white-label brand – Dipty

PriyoShop, the leading B2B marketplace, has just launched 'Dipty', its first white-label brand for commodities.

Starting with premium-quality rice is an exciting new chapter for the company following a successful year in 2024.

More than 100,000 retail shopkeepers can now serve their end consumers with this high-end brand's rice. The ultimate goal is to make Bangladesh's entire supply chain more comprehensible, and this is an extended step to reorganise the supply chain so that it is effortlessly accessible from urban to rural places.

At the close of 2024, PriyoShop achieved a significant milestone by onboarding 100,000 MSMEs (Micro, Small and Medium Enterprises) to its platform. The company also secured exclusive partnerships with Bangladesh's top telecom providers, Grameenphone and Banglalink. PriyoShop collaborates with over 270+ brands and serves over 100,000 MSMEs, including those in the hotel, restaurant and cafeteria industries.

In 2024, PriyoShop took a bold step forward by partnering with LankaBangla Finance PLC and Mastercard to launch a first-ever CSMSE credit card. The credit card is designed to support mom-and-pop shops in stocking up without worrying about instant finances. The innovative move is set to empower small businesses and fuel their growth.

Asikul Alam Khan, Founder and CEO of PriyoShop, stated, "We are beyond excited and happy to launch our very own 'Dipty' brand, starting with premium-quality rice. This milestone is an important step towards enhancing our supply chain and further supporting the 100,000+ small retail traders we serve."

For the future, PriyoShop is determined to use its smart distribution platform to serve 5 million MSMEs and reach 200 million end consumers.