Green real estate: Challenges and opportunities

The real estate market in Bangladesh is undergoing a fascinating transformation, influenced by both economic shifts and a growing emphasis on sustainability in property development. 

Challenges facing the real estate sector in Bangladesh, compounded by external factors such as fluctuations in the exchange rate, have implications for project feasibility, affordability, and overall market dynamics. 

But as the sector grapples with the challenges, which also include soaring raw material costs, interest rate fluctuations, and infrastructure bottlenecks, many opportunities also arise — untapped markets, a burgeoning middle class, and government initiatives. 

Opportunities lie particularly in smaller cities experiencing economic growth and the emergence of niche markets driven by rising affluence and changing consumer preferences.

The impact of sustainable design on real estate value also emerges as a major factor shaping the future of the industry. 

Value creation through sustainability

In recent years, sustainability has emerged as a driving force in property development, offering not only environmental benefits but also tangible advantages in terms of real estate value. 

At Rupayan Housing Estate Limited, we have embraced sustainability as a core principle across our developments, from Rupayan City Uttara to Bashundhara Rupayan Lake Castle. 

These projects exemplify our commitment to environmental stewardship and demonstrate the tangible benefits of sustainable design on property value.

Green building concept

The concept of green building, characterised by energy efficiency, resource conservation, and a focus on environmental impact reduction, has gained prominence in the real estate industry. 

By integrating innovative technologies and design principles, developments like Rupayan City Uttara and Rupayan Shopno Niloy not only minimise environmental footprint but also enhance the quality of life for residents. 

Features such as energy-efficient buildings, green spaces, rainwater harvesting systems, and solar panels contribute to lower operational costs, healthier living environments, and increased property values.

Driving market demand and resilience

Properties that embrace sustainable design principles are increasingly sought after in the market, driven by growing awareness of environmental issues and changing consumer preferences. 

Developments like Rupayan Town and Bashundhara Rupayan Lake Castle cater to this demand by offering sustainable lifestyles without compromising on comfort or luxury. 

As buyers prioritise eco-friendly living spaces, properties with green credentials command premium prices and demonstrate resilience in the face of evolving market dynamics.

Building resilient, eco-friendly homes

Recent heat waves in Bangladesh have underscored the urgency of addressing climate challenges in real estate development. 

As temperatures rise and extreme weather events become more frequent, the need for resilient, eco-friendly homes has never been greater. 

Sustainable construction practices, such as passive solar design, natural ventilation, and green roofing, can help mitigate the impact of heat waves and reduce energy consumption.

Solutions for sustainable living

Passive solar design: Orienting homes to maximise natural light and heat absorption during the winter while minimising direct sunlight exposure during the summer can help maintain comfortable indoor temperatures without relying heavily on mechanical cooling systems.

Natural ventilation: Incorporating features such as operable windows, cross ventilation, and atriums can promote airflow and cooling, reducing the need for air conditioning and improving indoor air quality.

Green roofing: Installing green roofs, which are covered with vegetation, can help regulate indoor temperatures, reduce heat island effects, and mitigate stormwater runoff, contributing to a more sustainable and resilient built environment.

By incorporating these sustainable construction practices into real estate development, we can not only mitigate the impact of heat waves and climate change but also create healthier, more comfortable living environments for future generations. At Rupayan Housing Estate Limited, we remain committed to leading the charge towards sustainable real estate development.

The author is a Senior Manager of Marketing and Media at Rupayan Housing Estate Limited.